Source: Politics<\/p>\n
Gerald Rafshoon, former President Jimmy Carter’s White House communications director, initially refused to join Carter\u2019s 1966 campaign for Georgia governor because, he said, it wasn\u2019t “good for business.”<\/p>\n
But when he heard a particularly cringeworthy campaign jingle on the car radio, Rafshoon said he \u201calmost ran off the road.\u201d Recalling the jingle in a 2023 POLITICO interview, he called it “just awful.” Soon after, he joined the campaign.<\/p>\n
As the media mastermind who launched Carter from peanut farmer and state senator to governor and then president, Rafshoon, now 90, has a unique and intimate perspective on his friend, the former president.<\/p>\n
Today, Carter marks his 100th birthday. Watch the video to hear more about Rafshoon’s groundbreaking ad campaign and what it was like behind the scenes in the Carter administration.<\/p>\n