Source: Tech – South China Morning Post[The content of this article has been produced by our advertising partner.]<\/p>\n
There\u2019s a reason why people of all ages are enchanted by Queen Elsa, Olaf and more iconic Disney characters, but it\u2019s not just the magic created onscreen by the entertainment conglomerate that captivates the hearts of many. Producing numerous highest-grossing films in all-time box office history such as Pixar Animation Studios\u2019film Inside Out, Walt Disney Animation Studios\u2019films The Lion King and Frozen, all while transcending the limitations of animation and movie theaters to theme parks and streaming media, the company has established its revolutionary role in the entertainment industry . Harnessing Amazon Web Services\u2019 (AWS) technological prowess, Hong Kong Disneyland Resort (HKDL) has embraced innovation to enhance storytelling through elevated operational efficiency and guest experience.<\/p>\n
By integrating the latest technologies, HKDL effectively immerses guests into their favorite Disney stories through experiential offerings. As the world\u2019s first and largest Frozen-themed land, World of Frozen opened its gates to Arendelle back in November of 2023, combining exhilarating attractions inspired from film scenes and character backstories.<\/p>\n
Leon Chan, Vice President of Technology, Digital & Data of HKDL said, \u201cIn particular, Frozen Ever After features Walt Disney Imagineering\u2019s fully-electric Audio-Animatronics\u00ae technology, which gives visitors a glimpse of Queens Anna and Elsa with amazing realism. In other parts of the land, we also saw the opportunity to incorporate more interactive experiences with different Frozen characters, using Augmented Reality (AR) technology built into our mobile app. These types of technology-forward immersive experiences bring value to guests not only when they are in the park, but also when researching and planning their visit.\u201d The resort\u2019s website and mobile app now feature \u201cMagic 360\u201d virtual tours, making it easy to explore different products, such as themed hotel suites and F&B offerings.<\/p>\n