Source: Tech – South China Morning Post[The content of this article has been produced by our advertising partner.]<\/p>\n
It\u2019s that time of year when the pundits opine on what next year will bring for retailers. Rather than listing the top technology trends in retail as I did last year, I\u2019m going to focus on generative AI and highlight some key trends to watch. If 2023 was the year when generative AI exploded on the scene, and 2024 was the year of experimentation, then 2025 will likely be the year the technology matures even further. We\u2019re getting closer to Gartner\u2019s \u201cslope of enlightenment\u201d but we\u2019re not quite there yet.<\/p>\n
If you\u2019re tired of hearing about generative AI, I can commiserate. Generative AI reminds me of the band Nirvana. There were many grunge bands that paved the way, yet Nirvana got all the attention at the expense of many other great bands. But no one can deny that Nirvana, and generative AI, have had a major impact on our world.<\/p>\n
So, here are three retail-specific use cases and three technologies to watch in 2025:<\/p>\n
Virtual Shopping Assistants (use case)
\n Hyper-personalization (use case)
\n Virtual Try-on (use case)
\n AI Agents (technology)
\n Domain-specific Foundation Models (technology)
\n Computer Use (technology)<\/p>\n
Virtual Shopping AssistantsThe concept is simple. When a shopper is unsure of what to purchase, they can ask in-store associates for expert advice\u2014at least in theory. But what if you\u2019re shopping online? Enter the AI-powered virtual shopping assistant, versed in such diverse topics as plumbing, digital networks, and cold-weather fashion. What tools do I need to repair an in-ground sprinkler system? Which Wi-Fi router works best outdoors? And what should I look for in stylish ski gloves? Getting answers to these questions was the idea behind Rufus, the virtual shopping assistant launched by Amazon.<\/p>\n
What makes Rufus particularly useful is the fact that it\u2019s conversational, allowing a back-and-forth exchange with shoppers until they\u2019re satisfied with the answers. Just like a human expert, the virtual shopping\u2026Read More<\/a><\/p>","protected":false},"excerpt":{"rendered":" Source: Tech – South China Morning Post[The content of this article has been produced by our advertising partner.] It\u2019s that time of year when the pundits opine on what next… <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/cryptospotters.net\/index.php?rest_route=\/wp\/v2\/posts\/118091"}],"collection":[{"href":"http:\/\/cryptospotters.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/cryptospotters.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/cryptospotters.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=118091"}],"version-history":[{"count":0,"href":"http:\/\/cryptospotters.net\/index.php?rest_route=\/wp\/v2\/posts\/118091\/revisions"}],"wp:attachment":[{"href":"http:\/\/cryptospotters.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=118091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/cryptospotters.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=118091"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/cryptospotters.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=118091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}