{"id":12423,"date":"2021-06-19T17:30:00","date_gmt":"2021-06-19T17:30:00","guid":{"rendered":"http:\/\/cryptospotters.net\/?p=12423"},"modified":"2021-06-19T17:30:00","modified_gmt":"2021-06-19T17:30:00","slug":"to-improve-its-image-china-must-tell-a-story-that-appeals-to-peoples-emotions","status":"publish","type":"post","link":"http:\/\/cryptospotters.net\/?p=12423","title":{"rendered":"To improve its image, China must tell a story that appeals to people\u2019s emotions"},"content":{"rendered":"<p>Source: China &#8211; South China Morning PostTo most people, a narrative is a story or an account of an event or situation, but to advertising, communications and PR professionals, it is about a strategically articulated vision and all associated messages that bond with the target audience.Marketing and public relations professionals employ narrative communications techniques to flesh out a brand and promote a company or product. This is difficult work, particularly if the branding involves an entire country, rather than a single product\u2026<a href=\"https:\/\/www.scmp.com\/comment\/opinion\/article\/3137694\/improve-its-image-china-must-tell-story-appeals-peoples-emotions?utm_source=rss_feed\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source: China &#8211; South China Morning PostTo most people, a narrative is a story or an account of an event or situation, but to advertising, communications and PR professionals, it&hellip; <\/p>\n","protected":false},"author":0,"featured_media":12424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"http:\/\/cryptospotters.net\/index.php?rest_route=\/wp\/v2\/posts\/12423"}],"collection":[{"href":"http:\/\/cryptospotters.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/cryptospotters.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/cryptospotters.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12423"}],"version-history":[{"count":0,"href":"http:\/\/cryptospotters.net\/index.php?rest_route=\/wp\/v2\/posts\/12423\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/cryptospotters.net\/index.php?rest_route=\/wp\/v2\/media\/12424"}],"wp:attachment":[{"href":"http:\/\/cryptospotters.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/cryptospotters.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12423"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/cryptospotters.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}