{"id":125001,"date":"2025-03-13T14:15:32","date_gmt":"2025-03-13T14:15:32","guid":{"rendered":"http:\/\/cryptospotters.net\/?p=125001"},"modified":"2025-03-13T14:15:32","modified_gmt":"2025-03-13T14:15:32","slug":"web3-firm-addressable-introduces-new-marketing-metric-for-crypto-wallets","status":"publish","type":"post","link":"http:\/\/cryptospotters.net\/?p=125001","title":{"rendered":"Web3 firm Addressable introduces new marketing metric for crypto wallets"},"content":{"rendered":"<p>Source: Cointelegraph.com NewsWeb3 marketing firm Addressable has launched cost per wallet (CPW), a new metric aimed at improving user acquisition tracking for decentralized applications (DApps) and blockchain businesses.<br \/>\nAnnounced on March 13, CPW is designed to provide more precise insights for Web3 marketers by tracking onchain wallet activity rather than traditional Web2 advertising metrics like cost per acquisition (CPA) and cost per click (CPC).<br \/>\nA lower CPA means customer acquisition is more efficient, while a lower CPC indicates that businesses are implementing more cost-effective ad campaigns.\u00a0<br \/>\nAddressable claims that CPW would allow businesses to determine which users are \u201chigh-value\u201d and are more likely to get converted into their marketing funnels, helping them optimize their marketing efforts and avoid \u201cbots.\u201d\u00a0<br \/>\nUsers with wallets more likely to convert to crypto products<br \/>\nAddressable chief operating officer and co-founder Asaf Nadler told Cointelegraph that their analysis data showed that users with a wallet are more likely to convert to crypto products:<br \/>\n\u201cOur analysis reveals a striking insight: users with a crypto wallet installed are 18 times more likely to sign up and seven times more likely to convert to crypto products.\u201d<br \/>\nNadler argued this makes CPW a \u201cmore effective\u201d metric than traditional metrics. The executive said metrics like CPC or cost per impression (CPM) often fail to determine who are high-intent users and which ones are simply \u201clow-quality traffic,\u201d users who may not be interested in their products.\u00a0<br \/>\n\u201cFor the first time, crypto companies can accurately measure which campaigns drive engaged, high-value users, rather than wasting resources on bots or \u2018normies\u2019 who are unlikely to convert,\u201d Nadler told Cointelegraph.\u00a0<br \/>\nIn a press release, Addressable said the new Web3-native acquisition metric could help crypto projects track how many users become active participants in decentralized finance (DeFi) protocols, wallets or exchanges.\u00a0<br \/>\nEffect of wallet ownership on engagement, logins and conversions Source: AddressableRelated: UAE saw 41% increase in crypto app downloads in 2024 \u2014 AppsFlyer<br \/>\nMarketing for institutional adoption<br \/>\nWhile CPW primarily targets retail user acquisition, the broader crypto industry is also shifting focus toward institutional adoption.<br \/>\nOn Jan. 22, Etherealize, a marketing firm backed by the Ethereum Foundation, launched to educate institutions on blockchain and Ether (ETH).<br \/>\nEtherealize co-founder Grant Hummer said the company wants to bring \u201call of Wall Street onto Ethereum rails.\u201d\u00a0<br \/>\nAdditional reporting by Ezra Reguerra.\u00a0<br \/>\nMagazine: Crypto fans are obsessed with longevity and biohacking: Here\u2019s why<a href=\"https:\/\/cointelegraph.com\/news\/new-marketing-metric-cost-per-wallet-addressable?utm_source=rss_feed&amp;utm_medium=rss&amp;utm_campaign=rss_partner_inbound\" target=\"_blank\" class=\"feedzy-rss-link-icon\" rel=\"noopener\">Read More<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Source: Cointelegraph.com NewsWeb3 marketing firm Addressable has launched cost per wallet (CPW), a new metric aimed at improving user acquisition tracking for decentralized applications (DApps) and blockchain businesses. Announced on&hellip; <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"http:\/\/cryptospotters.net\/index.php?rest_route=\/wp\/v2\/posts\/125001"}],"collection":[{"href":"http:\/\/cryptospotters.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/cryptospotters.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/cryptospotters.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=125001"}],"version-history":[{"count":0,"href":"http:\/\/cryptospotters.net\/index.php?rest_route=\/wp\/v2\/posts\/125001\/revisions"}],"wp:attachment":[{"href":"http:\/\/cryptospotters.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=125001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/cryptospotters.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=125001"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/cryptospotters.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=125001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}