{"id":127258,"date":"2025-04-16T03:18:21","date_gmt":"2025-04-16T03:18:21","guid":{"rendered":"http:\/\/cryptospotters.net\/?p=127258"},"modified":"2025-04-16T03:18:21","modified_gmt":"2025-04-16T03:18:21","slug":"strive-targets-intuit-for-bitcoin-buys-after-orange-pilling-gamestop","status":"publish","type":"post","link":"http:\/\/cryptospotters.net\/?p=127258","title":{"rendered":"Strive targets Intuit for Bitcoin buys after orange-pilling GameStop"},"content":{"rendered":"<p>Source: Cointelegraph.com NewsFresh from successfully convincing game retailer GameStop to add Bitcoin to its balance sheet, Strive Asset Management CEO Matt Cole has now set his sights on fintech firm Intuit to do the same.<br \/>\nCole said in an April 14 open letter to Intuit CEO Sasan Goodarzi that Intuit\u2019s growth is admirable, but Bitcoin (BTC) is the best way to ensure the company\u2019s long-term success and hedge against any potential disruption caused by artificial intelligence.<br \/>\nIntuit\u2019s flagship products are its tax preparation app TurboTax and the small business accounting software Quickbooks. The company laid off 10% of its staff in July to pursue its AI endeavors, but Cole said the firm needs an additional hedge because TurboTax is at risk of being automated away by AI.\u00a0<br \/>\n\u201cWhile we appreciate Intuit\u2019s own investments and internal implementation of AI, we believe an additional hedge is warranted, and that a Bitcoin war chest is the best option available,\u201d Cole said.\u00a0<br \/>\nAn excerpt from Matt Cole\u2019s letter urging Intuit to consider adding Bitcoin to its balance sheets, among other suggestions. Source: Strive Asset Management\u00a0That Bitcoin war chest, he added, will ensure Intuit has \u201cenough strategic capital to weather the AI storm and act from a position of strength through the turbulence of the AI revolution.\u201d\u00a0<br \/>\nCole sent a similar letter to GameStop CEO Ryan Cohen in February to advise the gaming retailer to use its $4.6 billion in cash to buy Bitcoin.\u00a0<br \/>\nGameStop\u2019s Cohen acknowledged the letter in an April 1 regulatory filing and revealed his company had finished a convertible debt offering that raised $1.5 billion, with some proceeds earmarked for buying Bitcoin.<br \/>\nStrive urges Intuit change crypto policy<br \/>\nIn his letter to Intuit, Cole said the firm should reconsider the acceptable use policy for its marketing platform Mailchimp, which he claims has continued to suspend crypto-related accounts over policy violations.<br \/>\nSource: Strive Asset ManagementCole said he \u201cremains concerned that Intuit\u2019s censorship and de-platforming policies discriminate against Bitcoin enthusiasts, which may harm long-term shareholder value.\u201d<br \/>\nMailchimp has said that crypto-related content isn\u2019t necessarily banned under its policy, and crypto content can be sent provided the sender isn\u2019t involved in the sale, exchange, or marketing of crypto.\u00a0<br \/>\nRelated: Saylor signals Strategy is buying the dip amid macroeconomic turmoil<br \/>\nIts current acceptable use policy states that the platform might not allow accounts that offer \u201ccryptocurrencies, virtual currencies, and any digital assets related to an initial coin offering.\u201d\u00a0<br \/>\nAccording to Cole, Mailchimp likely adopted its policies when the legal status of crypto and related businesses was uncertain, but said with the crypto-friendly Trump administration, it\u2019s time to \u201camend the acceptable use policy to end the blanket ban on crypto-related businesses.\u201d<br \/>\nIntuit did not immediately respond to a request for comment.<br \/>\nMagazine: Bitcoin eyes $100K by June, Shaq to settle NFT lawsuit, and more: Hodler\u2019s Digest, April 6\u201312<a href=\"https:\/\/cointelegraph.com\/news\/strive-targets-intuit-bitcoin-buys-after-gamestop?utm_source=rss_feed&amp;utm_medium=rss&amp;utm_campaign=rss_partner_inbound\" target=\"_blank\" class=\"feedzy-rss-link-icon\" rel=\"noopener\">Read More<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Source: Cointelegraph.com NewsFresh from successfully convincing game retailer GameStop to add Bitcoin to its balance sheet, Strive Asset Management CEO Matt Cole has now set his sights on fintech firm&hellip; <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"http:\/\/cryptospotters.net\/index.php?rest_route=\/wp\/v2\/posts\/127258"}],"collection":[{"href":"http:\/\/cryptospotters.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/cryptospotters.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/cryptospotters.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=127258"}],"version-history":[{"count":0,"href":"http:\/\/cryptospotters.net\/index.php?rest_route=\/wp\/v2\/posts\/127258\/revisions"}],"wp:attachment":[{"href":"http:\/\/cryptospotters.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=127258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/cryptospotters.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=127258"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/cryptospotters.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=127258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}