{"id":137781,"date":"2025-10-05T06:03:06","date_gmt":"2025-10-05T06:03:06","guid":{"rendered":"http:\/\/cryptospotters.net\/?p=137781"},"modified":"2025-10-05T06:03:06","modified_gmt":"2025-10-05T06:03:06","slug":"beijing-targets-gen-z-millennials-in-new-strategy-to-build-its-brand-in-africa","status":"publish","type":"post","link":"http:\/\/cryptospotters.net\/?p=137781","title":{"rendered":"Beijing targets Gen Z, Millennials in new strategy to build its brand in Africa"},"content":{"rendered":"<p>Source: China &#8211; South China Morning PostChina is betting on a new generation of digital influencers and content creators to reshape its image in Africa, which observers have said is a major shift as Beijing looks to refine its \u201csoft power\u201d campaigns.<br \/>\nThis new strategy aims to reshape China\u2019s public image by connecting directly with younger audiences through cultural exchange and tourism, showcasing a side of the country rarely seen in traditional news reports.<br \/>\nFor the second consecutive year, the Chinese embassy in Kenya is sponsoring&#8230;<a href=\"https:\/\/www.scmp.com\/news\/china\/military\/article\/3326132\/beijing-targets-gen-z-millennials-new-digital-strategy-build-its-brand-africa?utm_source=rss_feed\" target=\"_blank\" class=\"feedzy-rss-link-icon\" rel=\"noopener\">Read More<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Source: China &#8211; South China Morning PostChina is betting on a new generation of digital influencers and content creators to reshape its image in Africa, which observers have said is&hellip; <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"http:\/\/cryptospotters.net\/index.php?rest_route=\/wp\/v2\/posts\/137781"}],"collection":[{"href":"http:\/\/cryptospotters.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/cryptospotters.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/cryptospotters.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=137781"}],"version-history":[{"count":0,"href":"http:\/\/cryptospotters.net\/index.php?rest_route=\/wp\/v2\/posts\/137781\/revisions"}],"wp:attachment":[{"href":"http:\/\/cryptospotters.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=137781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/cryptospotters.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=137781"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/cryptospotters.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=137781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}