{"id":139722,"date":"2025-11-04T09:00:16","date_gmt":"2025-11-04T09:00:16","guid":{"rendered":"http:\/\/cryptospotters.net\/?p=139722"},"modified":"2025-11-04T09:00:16","modified_gmt":"2025-11-04T09:00:16","slug":"alibaba-rebrands-food-delivery-app-ele-me-in-instant-retail-push","status":"publish","type":"post","link":"http:\/\/cryptospotters.net\/?p=139722","title":{"rendered":"Alibaba rebrands food delivery app Ele.me in instant retail push"},"content":{"rendered":"<p>Source: Tech &#8211; South China Morning PostAlibaba Group Holding is rebranding its Chinese food delivery platform Ele.me as Taobao Shangou, aligning the service more closely with its flagship e-commerce ecosystem, as the company seeks to enhance synergy across its consumer businesses.<br \/>\nA logo of the beta version of the updated app, available to select users, adopts Taobao\u2019s signature orange colour, according to screenshots seen on Chinese social media.<br \/>\nThe move aligns with Alibaba\u2019s recent efforts to phase out Ele.me\u2019s original branding,&#8230;<a href=\"https:\/\/www.scmp.com\/tech\/big-tech\/article\/3331469\/alibaba-rebrands-food-delivery-app-eleme-taobao-shangou-instant-retail-push?utm_source=rss_feed\" target=\"_blank\" class=\"feedzy-rss-link-icon\" rel=\"noopener\">Read More<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Source: Tech &#8211; South China Morning PostAlibaba Group Holding is rebranding its Chinese food delivery platform Ele.me as Taobao Shangou, aligning the service more closely with its flagship e-commerce ecosystem,&hellip; <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/cryptospotters.net\/index.php?rest_route=\/wp\/v2\/posts\/139722"}],"collection":[{"href":"http:\/\/cryptospotters.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/cryptospotters.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/cryptospotters.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=139722"}],"version-history":[{"count":0,"href":"http:\/\/cryptospotters.net\/index.php?rest_route=\/wp\/v2\/posts\/139722\/revisions"}],"wp:attachment":[{"href":"http:\/\/cryptospotters.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=139722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/cryptospotters.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=139722"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/cryptospotters.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=139722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}