{"id":145751,"date":"2026-02-07T08:00:15","date_gmt":"2026-02-07T08:00:15","guid":{"rendered":"http:\/\/cryptospotters.net\/?p=145751"},"modified":"2026-02-07T08:00:15","modified_gmt":"2026-02-07T08:00:15","slug":"chinese-sports-brands-set-sights-on-european-expansion-at-2026-winter-olympics","status":"publish","type":"post","link":"http:\/\/cryptospotters.net\/?p=145751","title":{"rendered":"Chinese sports brands set sights on European expansion at 2026 Winter Olympics"},"content":{"rendered":"<p>Source: China &#8211; South China Morning PostWith the Winter Olympics now under way in Milan and Cortina, Chinese brands involved in the Games are mounting an ambitious marketing push across Italy and Europe, with sportswear and sports equipment naturally taking centre stage.<br \/>\nAt the forefront is Li Ning, the company supplying the national team with clothing and gear for the competition after returning as the official partner of the Chinese Olympic Committee (COC) \u2013 a role that had previously ended in 2004.<br \/>\nThe partnership coincides with Li&#8230;<a href=\"https:\/\/www.scmp.com\/economy\/china-economy\/article\/3342687\/chinese-sports-brands-set-sights-european-expansion-2026-winter-olympics?utm_source=rss_feed\" target=\"_blank\" class=\"feedzy-rss-link-icon\" rel=\"noopener\">Read More<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Source: China &#8211; South China Morning PostWith the Winter Olympics now under way in Milan and Cortina, Chinese brands involved in the Games are mounting an ambitious marketing push across&hellip; <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"http:\/\/cryptospotters.net\/index.php?rest_route=\/wp\/v2\/posts\/145751"}],"collection":[{"href":"http:\/\/cryptospotters.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/cryptospotters.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/cryptospotters.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=145751"}],"version-history":[{"count":0,"href":"http:\/\/cryptospotters.net\/index.php?rest_route=\/wp\/v2\/posts\/145751\/revisions"}],"wp:attachment":[{"href":"http:\/\/cryptospotters.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=145751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/cryptospotters.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=145751"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/cryptospotters.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=145751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}