China’s 618 shopping festival has become the latest battlefield in the country’s brutal e-commerce market after Singles’ Day

Source: Tech – South China Morning PostStarting this week, Chinese netizens have been bombarded with online promotions promising them a share of billions of yuan in shopping subsidies, and offers of refunds if they find a better price on another e-commerce platform.

It is all part of “618” – an event that began as a simple June 18 anniversary promotion for online retailer JD.com in 2004, but has since grown into a huge midyear shopping extravaganza embraced by all the major e-commerce platforms vying for a piece of the consumer…Read More

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