Source: Tech – South China Morning Post[The content of this article has been produced by our advertising partner.]
The F&B industry is no stranger when it comes to change and there is no doubt technology has been a key driving force in the global dining scene throughout the past decade. From navigating the challenges of a global pandemic to universalising mobile ordering and food delivery, cloud-enabled solutions have answered emerging digital transformation needs and unleashed business model innovation for hole-in-the-wall restaurants and billion-dollar food chains. Maxim’s Group, Hong Kong-based F&B conglomerate, has leveraged the extensive cloud infrastructure of Amazon Web Services (AWS) to break new ground in developing mobile solutions and scaling up businesses, making contactless experience and on-demand delivery possible and accessible for hungry diners across Hong Kong, Mainland China and the South-east Asian region.
With average mobile screen time and mobile ecommerce on the rise, every brand is racing to offer seamless mobile experiences, in hopes of igniting customer engagement and growing a loyal customer base. For, a coffee chain under Maxim’s Group, boosting mobile app usage and overall sales across the 170 outlets in Hong Kong are evidently long-term strategic goals. AWS stepped into the scene to transform the conventional user mobile experience in 2022 with personalised recommendations through big data analytics. The app leverages an AI machine learning model that was trained on specific customer behavior data, enabling the app to analyse and respond to user interactions, identifying overarching trends and patterns from customers’ past purchases to generate custom suggestions and create seasonal promotions that would appeal to individual users. The exceptional UX personalisation resulted in a 30-50% sales boost, demonstrating the importance of a well-designed customer journey in the success of taking a well-known household brand to the next level.
AWS not only helps brands respond to market change promptly by deploying…Read More