Source: China – South China Morning PostTo most people, a narrative is a story or an account of an event or situation, but to advertising, communications and PR professionals, it is about a strategically articulated vision and all associated messages that bond with the target audience.Marketing and public relations professionals employ narrative communications techniques to flesh out a brand and promote a company or product. This is difficult work, particularly if the branding involves an entire country, rather than a single product…Read More