Made in China but not for China: how a mysterious fashion retailer has emerged to take on the world

Source: Tech – South China Morning PostKenny Li’s garment factory works on a tight schedule: while factories usually have a month or two to make thousands of T-shirts for a brand, Li only has five days, as required by his client Shein, a mysterious Chinese online retailer that is helping to re-shape the global fashion industry.On top of the short lead time in production, Li is told to develop 100 to 200 new designs for consumers on Shein to choose from, even though Li’s factory only has one designer. Shein also makes it clear that…Read More

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