Source: China – South China Morning PostIn a bid to shape international public opinion about China, President Xi Jinping told senior officials that the country needed to present a more “credible, lovable, and respectable” image of China. This surprising formulation is more than a call to tame the “Wolf Warrior” rhetoric. The key word here is ke ai, translated by the official media as “lovable”. But ke ai literally means “cute”.The idea of cuteness as soft power may seem odd on the face of it. But the rapid spread of what we can term…Read More