Labubu’s rise reflects hitmaker ability of China’s digital ecosystem

Source: Tech – South China Morning PostThe global frenzy around China’s Labubu, the candy-coloured monster character with the mischievous smile adorning bags, desks, streets and social feeds worldwide, is often hailed as a triumph of Chinese soft power.
But Labubu’s success reveals something deeper: the unmatched sophistication of China’s integrated platform economy. Pop Mart, Labubu’s retailer, started with a small shop in Beijing in 2010 but has leveraged China’s unique digital ecosystem in recent years to build a global…Read More

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