More than just fun: how China is using theme parks to fuel consumer spending

Source: China – South China Morning PostAs temperatures soared to a sweltering 39°C, thousands of families still lined up for the launch of China’s first Legoland resort, undeterred by the heatwave.
The attraction became an instant hit – not just for children craving plastic-brick adventures, but for policymakers desperate to find the next big demand driver and jolt a weary consumer market back to life.
With families eager for quality experiences during the summer holidays, the spotlight is back on leisure spending – one of the few…Read More

Geef een reactie

Het e-mailadres wordt niet gepubliceerd. Vereiste velden zijn gemarkeerd met *

Generated by Feedzy