Source: China – South China Morning PostCall them China’s Sputnik moments: DeepSeek. BYD and Xiaomi cars. A robot Olympics in Beijing. Huawei’s resurgence. And Labubu.
Labubu did its job. The little gremlin doll made it clear that a brand being from China is no longer shorthand for cheap. Pop Mart has built trust to such an extent that company management is now forecasting US$4 billion in sales this year. So what’s next?
Not more Labubu. The next chapter is bigger and more industrial than Pop Mart. Brand muscle is spilling into places…Read More