Immediate gratification: instant commerce transforms China’s retail market

Source: China – South China Morning PostSince April, mainland Chinese consumers have been spoiled for choice, as instant commerce competition brought dazzling promotional subsidies and speedy deliveries right to their doorsteps.
Instant commerce – a turbocharged combination of online shopping and swift dispatch – had already made a typical lunchbox order cost around US$1 or US$2, which covered the food and the delivery fee.
On-demand delivery giant Meituan’s “Grouping for Good Meals” campaign, for example, offered a four-dish set meal…Read More

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