Source: Tech – South China Morning PostChinese retail giant Miniso aims to become a leading player in the designer toy market, as it broadens its digital presence by tailoring e-commerce initiatives to platform-specific consumer behaviours while simultaneously reinforcing its core strength in the offline shopping experience.
Miniso was experimenting with product customisation to better align with the unique attributes of various e-commerce platforms in China, capital market director Christina Zhu Mengyun said during a recent…Read More