Source: China – South China Morning PostChina is betting on a new generation of digital influencers and content creators to reshape its image in Africa, which observers have said is a major shift as Beijing looks to refine its “soft power” campaigns.
This new strategy aims to reshape China’s public image by connecting directly with younger audiences through cultural exchange and tourism, showcasing a side of the country rarely seen in traditional news reports.
For the second consecutive year, the Chinese embassy in Kenya is sponsoring…Read More