How Chinese jeweller Laopu Gold has become a luxury phenomenon

Source: China – South China Morning PostAt the newly opened Laopu Gold store in Hong Kong’s IFC Mall, it was quiet on a weekday afternoon. The barriers at the entrance, the spacious lounge and private rooms inside all exude the luxury image the brand aspires to project.
A few days ago, long queues were seen before the shop’s opening, with some arriving hours earlier to secure a chance to buy gold jewellery at a discount as part of its inaugural promotion.
The Beijing-based jeweller has defied China’s sluggish consumption trend, in…Read More

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