Alibaba’s ‘instant commerce’ bet pays off: Taobao hits 100 million new orders

Source: Tech – South China Morning PostAlibaba Group Holding is seeing solid early results from its push into “instant commerce”, a shopping model the Chinese technology giant hopes will drive sales growth amid sluggish consumer spending and intensifying e-commerce competition.
According to the latest company data, Taobao Shangou – Alibaba’s “instant buy and instant delivery” service – generated more than 100 million non-food orders from new users during the first two weeks of the Singles’ Day shopping festival as of Wednesday.
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