China retail sales get 3 trillion yuan boost as personalised marketing grows via ‘private traffic’ in chat groups

Source: China – South China Morning PostThe numerous WeChat messages that pop up on Amber Liu’s phone every day have become a go-to source of coupons and information about retail sales.These types of posts originate from chat groups, but the Shanghai-based journalist barely knows any of its members.Like countless others, she is mainly interested in the products on offer – ranging from cosmetics to lattes. And that’s exactly what companies are banking on.“Some groups can be really noisy because the group admins keep flooding them with…Read More

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