Source: China – South China Morning PostChinese toymaker Pop Mart and Sony Pictures Entertainment announced on Thursday a feature film starring Labubu, the company’s most popular character.
Analysts said the film was a strategic move to extend Labubu’s intellectual property (IP) value and support medium-term growth, following the trajectory of global icons like Barbie and Hello Kitty.
The film, still in early development, would be a mix of live action and computer-generated imagery, Pop Mart said in a statement.
Lung Ka-sing, the…Read More