Beijing steps up control of online influencers as culture ministry cracks down on talent agencies

Source: Tech – South China Morning PostChina’s culture ministry is seeking to expand its regulatory authority to live-streaming stars and other online influencers by targeting for the first time the agencies that help personalities monetise themselves online, a move that could shape the future of the booming live-streaming industry that so many Big Tech companies, from ByteDance to Tencent Holdings, have come to rely on for growth.The Ministry of Culture and Tourism issued a policy document on Monday pledging to “strengthen the…Read More

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