Natural diamond firms turn to blockchain traceability amid lab-grown competition

Source: Tech – South China Morning PostHit by competition from lab-grown diamonds and declines in pricing, the natural diamond industry is launching a large-scale traceability system to further build customer trust and establish provenance of the consumer jewels, in a move that industry observers say will boost sales.
De Beers Group, the world’s largest diamond producer and distributor, recently announced that the Gemological Institute of America (GIA) will acquire a 30 per cent stake in Tracr, a De Beers-backed firm that has…Read More

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