The TikTok-Tokyo Olympics: how athletes like Tom Daley and Liu Shiwen became social media influencers at a Games with no fans

Source: China – South China Morning PostWhen Australian diver Sam Fricker arrived in Tokyo for the Olympic Games, he had more than 600,000 followers and 20.4 million likes on TikTok.Little more than a week later and his already sizeable following had almost doubled thanks to the photogenic 19-year-old’s posting of videos in which he trains, talks to fans and chomps on chocolates in the athletes’ village cafeteria. And Fricker’s big moment – he competes in the men’s 10m platform on Friday – is still to come.Likewise proving a hit…Read More

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