NBA picks Kuaishou as short-video content partner in latest attempt by sport to move on from China PR debacle

Source: Tech – South China Morning PostThe National Basketball Association (NBA) has signed up short video platform operator Kuaishou Technology as a content partner in China, one of the sport’s biggest markets outside the US, in a move seen as another attempt to close a two-year public relations disaster.The Chinese technology company will help the NBA recreate the content based on its games, they said after announcing a “multi-year strategic partnership” in Beijing on Monday. Kuaishou will become the “official short video platform…Read More

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