L‘Oréal China apologises after complicated Singles’ Day deal angers shoppers

Source: Tech – South China Morning PostL’Oréal has issued an apology in China after deal-seeking shoppers accused the French cosmetics conglomerate of deceiving consumers during this year’s Singles’ Day shopping festival, prompting two of the country’s best-known live-streaming influencers to pause partnerships with the company.

According to Li Jiaqi, who is widely known as China’s “lipstick king” for his feat of selling 15,000 lipsticks in five minutes, L’Oréal advertised in October that people could score the year’s biggest…Read More

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