China’s Singles’ Day sees surge in ‘nationalist’ spending as home-grown brands storm sales charts

Source: China – South China Morning PostFrom local fashion brands to traditional medicine, hot selling items during this year’s Singles’ Day shopping bonanza were mostly home-grown goods, reflecting rising nationalist sentiment among Chinese consumers.Domestically designed and produced products dominated the world’s biggest online shopping event, with sales volumes of novelty items such as museum merchandise, for example, reporting a fourfold increase on the first day of discounts compared to last year, according to the Chinese…Read More

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