Douyin, China’s TikTok, tests short drama subscriptions, trailing Tencent and Kauishou in paid content race

Source: Tech – South China Morning PostDouyin, the Chinese version of TikTok, is testing a new business model involving paid short dramas, a departure from the free, user-produced content that has made the short video platform the premier app of owner ByteDance.Each episode runs just a few minutes, and users can choose to purchase individual videos or the entire show, according to a Xinhua News Agency report on Monday. Once purchased, the videos can be watched repeatedly without time limits. Episodes can be as cheap as 1 yuan (15 US…Read More

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