Bilibili: How a Chinese site dedicated to anime subculture grew up with its Gen Z users to become a mainstream success

Source: South China Morning PostIt was the winter of 2012 and Kevin Lin was 13 years old. Like many children his age in China, he was obsessed with Japanese anime. And just like them, he got his fix on the internet.His latest discovery was a scrappy anime streaming site named Bilibili.Becoming a member of the platform was nothing like signing up for YouTube. First, Lin had to ace a 100-question quiz testing his knowledge on anime and the site’s rules. He failed a few times before finally passing with the help of Baidu, China…Read More

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