Louis Vuitton sees big interest on Kuaishou as fashion show live-stream outperforms Douyin, Weibo and Tencent Video

Source: China – South China Morning PostFrench fashion house Louis Vuitton (LV), a popular luxury brand in China, has found a huge new audience in an unlikely place: Kuaishou Technology, the short video-sharing platform known for its appeal with rural and small-town residents.Live-streamed and playback views of the brand’s autumn/winter 2022 menswear show last Thursday had reached 49 million as of mid-day Monday on the platform, China’s second largest short video app behind Douyin, the domestic version of TikTok that is also owned by…Read More

Geef een reactie

Het e-mailadres wordt niet gepubliceerd. Vereiste velden zijn gemarkeerd met *

Generated by Feedzy