Big Tech’s red packet war for Lunar New Year sees less cash given away as campaigns try users’ patience

Source: China – South China Morning PostChinese Big Tech companies’ seasonal rush to offer billions of yuan in electronic red packets, known as lai see in Cantonese, for the Lunar New Year holiday fell short of last year’s offerings, a sign of intensified competition among the country’s consumer-facing technology giants.Alipay, Baidu, JD.com, Kuaishou Technology and ByteDance’s Douyin, the Chinese version of TikTok, among other Chinese tech firms, pledged to hand out a total of 8.4 billion yuan (US$1.3 billion) in cash for the Spring…Read More

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