Beijing Winter Olympics: Anta woos Eileen Gu for more collaboration after hitting marketing gold

Source: China – South China Morning PostAnta Sports Products, one of China’s largest producers of athletic gear, said it’s seeking to expand its collaboration with the free-skiing gold medallist Eileen Gu after its brand hit a marketing mother lode with the superstar’s endorsement during the 2022 Winter Olympics in Beijing.The Fujian-based company, which owns several winter sports brands like Salomon and Atomic in its portfolio, plans to design new athletic wear tailored to Gu’s persona to launch by the third quarter, said Anta’s…Read More

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