Source: Tech – South China Morning PostEmerging local beauty brands in China are doubling down on their “inner self” including research and development (R&D) and market positioning to stay relevant in a competitive market with increasingly discerning consumers.Florasis, a home-grown brand founded in the eastern city of Hangzhou and known for its traditional Chinese aesthetics, announced last Friday that it was investing over one billion yuan (US$158 million) over the next five years in R&D.Established in 2017, the brand found…Read More