China e-commerce hub Zhejiang issues live-streaming quality control guidelines amid consumer rights backlash

Source: China – South China Morning PostChinese e-commerce hub Zhejiang has released guidelines for live-streamers to further tighten screening of suppliers and products sold via the popular sales channel, amid a government crackdown on faulty goods and tax evasion.The guidelines were released on Monday to “reduce the risks of live-stream e-commerce sourcing in general and to improve standards across the entire industry,” the Zhejiang Daily reported, citing the Zhejiang E-Commerce Association.According to the new guidelines, live…Read More

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