Beyond Meat launches store on Pinduoduo e-commerce platform as China’s appetite for plant-based protein soars

Source: Tech – South China Morning PostBeyond Meat has clinched a partnership with Chinese e-commerce giant Pinduoduo, in its latest marketing push after earlier tie-ups with JD.com and Tmall to tap growing consumer demand for plant-based protein in China.In a statement released on Thursday, the US-based vegan meat company announced the launch of an online store on Pinduoduo, a grocery platform known for its competitive pricing, where signature products such as Beyond Beef and Beyond Pork will be sold.It is the first global plant…Read More

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