From Burberry to Tesla, luxury labels borrow the star power of blockbuster games to reach young consumers

Source: South China Morning PostOwning a Burberry trench coat or a Tesla car may be a pipe dream for many people, but international luxury brands are now giving China’s young gamers a taste of the high life in the virtual world.

British fashion brand Burberry announced on Monday it has exclusively designed two “skins” – outfits worn by game characters – for Yao, a popular heroine from Tencent Holdings blockbuster Honor of Kings. The skins, created by Burberry chief creative officer Riccardo Tisci, will be available for…Read More

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