After Pop Mart IPO, blind boxes are helping China’s tech giants and luxury brands gamify e-commerce

Source: South China Morning PostWhen her friend showed up with three new blind boxes from Pop Mart International Group in late 2020, 25-year-old Zhou Yilei had an exhilarating choice ahead of her: pick one to open herself and find out which collectable figurine was inside. Would she discover a rare and highly coveted character or another run-of-the-mill one?“I found myself holding all kinds of expectations: ‘Which one is it? Would it be the one I liked?’ The expectation and the gambling-like feeling hit their peak as you open…Read More

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