Comeback king: China’s disgraced live-streaming ‘sales king’ sells in 12 hours what a Hong Kong mall sells in 12 months

Source: South China Morning PostChina’s disgraced “king of live-streaming sales” made a big comeback on Saturday when he sold more than US$300 million worth of goods in a single show lasting 12 hours, a record for streaming platform Kuaishou, showcasing the market potential of live-streaming e-commerce after growing in popularity during the Covid-19 pandemic.Kuaishou is Xinba’s live-streaming platform of choice and China’s second-most popular short-video site after ByteDance’s Douyin, the Chinese version of TikTok. The…Read More

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