How Xiaomi went from China’s hottest smartphone start-up to lifestyle brand

Source: South China Morning PostBefore seemingly every Chinese smartphone brand was chasing “flagship killer” status with high-end handsets at shockingly low prices, Xiaomi was there first.In the span of just a few years after its founding in 2010, Xiaomi became China’s top smartphone maker and one of the country’s most valuable start-ups, aided in part by its hunger-marketing tactics of selling limited batches of phones.But by 2016, the company’s lustre started to fade as it focused on lifestyle products that included smart…Read More

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