Adidas, Nike see online sales plunge in China amid Xinjiang boycott although analysts say trend could be short-lived

Source: South China Morning PostOnline sales of Adidas and Nike plunged in China after a boycott of international brands that have taken a stand against the treatment of Muslim Uygurs in the Xinjiang region, reflecting the blow to businesses that cross Beijing’s political lines.Sales in the Adidas store on Alibaba Group Holding’s Tmall – China’s largest business-to-consumer e-commerce platform – slumped by 78 per cent in April from a year ago, while Nike’s dropped by 59 per cent, according to analysis done by Morningstar in a…Read More

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