Source: South China Morning PostInternational luxury brands are less likely to be affected by the “China Pride” phenomenon that is gripping the country’s consumer market, as they tend to be well established and produce better quality goods, according to Credit Suisse.
The research team believes famous high-end brands are less affected than their more downmarket peers by the bloom of “Guochao” – the trend that is drawing Chinese consumers towards domestic brands at the expense of Western rivals.
“The brand strength of these…Read More